Define the right conversion events first
Do not start with signup counts alone. SaaS teams should track activation, first payment, renewals, and high-value product usage so promoter quality is visible.
Match commission to margin and payback
Early programs can combine a strong first-payment incentive with recurring commission. Once channels stabilize, segment rewards by promoter quality and content type.
Find the first promoters from relevant channels
- Competitor reviewers and tutorial creators.
- Vertical newsletters, YouTube, blogs, and tool directories.
- Existing customers, communities, and the PartnerShare marketplace.